Brand Smell

​​If your brand had a smell, what would it be? Could you touch it? Taste it? Smell it with words? What would it smell like? The aroma of your brand…would it smell like roses or wine? Would it smell like cheese? How ‘bout red velvet cake with chocolate frosting? Curious, don’t you think? But really, …

Seven Deadly Sins

Sometimes you hit the keys and words spill from your mouth like sewage from an overflowed toilet. Press the lever and instead of washing down the drain, the water rises and rises and… OH SH*T! GOD SAVE ME! I CAN’T STOP IT!!!!! But it’s not always so easy to get in the right state of …

Hoot & Swoop

Once upon a time there were two owls, Hoot and Swoop. Hoot and Swoop were normal owls. Two eyes. A beak. Feathers. Two wings. But they were afraid to take off and fly. They wanted to soar above the treetops and glide among the clouds. But they worried they didn’t know enough to fly safely. …

Rhyming Copywriting

RHYMING COPYWRITING ​​​Rhyming copywriting. Can it be a thing? Is it something special? Is it completely insane? Some of you wonder why I rhyme. I don’t do it all the time. Just sometimes. Copywriting is an art. Rhymes can be art too. Takes a special kind of MADNESS to see it through. RHYMES Sometimes they …