“He’s the villain the world deserves, but not the one it needs right now…”

Hi, I’m Lex, and you’ve entered my very strange reality. Here it’s cold, dark, and beautiful. People find me odd, too in my head. They usually don’t approve of my choices, and they rarely understand my perspective. 

Anyway, I’m a U.S. Army Vet (Double Airborne) with six years of service, a single dad, divorced twice. I play the piano, speak multiple languages, and legally changed my name. I’ve lived in 7 states and 2 continents. Recently, I packed up and drove halfway across the U.S. from Joplin, MO to Layton, UT to live near the mountains.

Been an entrepreneur since 2010, launched a bunch of business ideas like a LEGO Mosaic business, a digital publishing company, a laser engraving business, a course business, a niche candle brand, a coaching business, a copywriting business, a passive digital products business and more. I’m a landlord, and one time (with a partner), I even built a six-figure OnlyFans business.

I’ve worked with high-profile influencers, startups on Shark Tank, hundred-million-dollar companies, and politicians. I’ve built a YouTube channel with 15,000 subscribers, and enrolled over 10,000 students into my courses. Multi-millionaires feature me on their forums and podcasts, and people reference me around the world.

My specialty is Social Psychology. I earned my BA and MA in Psychology, and a Doctoral Certificate in Developmental Psychology. I’m currently working on my dissertation for a PhD in Social Psychology. I’m a 4.0 student with membership in PSI-CHI, Golden Key, SALUTE, and Tau Upsilon Alpha honor societies. I’m also a member of the American Psychological Association (even though I can’t stand them). Lastly, I’m certified as a NLP Master Practitioner and Ericksonian Hypnotherapist.

There’s two main reasons people follow me. The first is because I’m highly creative and come up with unconventional solutions to ridiculously hard problems. The second is because I take rapid action on ideas, get fast results and NEVER make excuses.

To hang with me, you’ll definitely need a thick skin. I don’t pull punches for anyone, and I don’t tolerate bullshit.

Lex's courses have over 10,000 students.

I believe you can do ANYTHING you want…



The trick is you just do it.