It Gets Darker The Deeper You Go

IT GETS DARKER THE DEEPER YOU GO You never know how deep a pit goes until you reach the bottom. Sometimes even when you reach the bottom it turns out to be a lie. False ground.I’ve experienced some pretty dark places. Nothing compares to this. This sadness pierces right through my soul like a kabar […]

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Hoot & Swoop

HOOT & SWOOP Once upon a time there were two owls, Hoot and Swoop. Hoot and Swoop were normal owls. Two eyes. A beak. Feathers. Two wings. But they were afraid to take off and fly. They wanted to soar above the treetops and glide among the clouds. But they worried they didn’t know enough […]

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Black Hole

BLACK HOLE Some days I get stuck.Sit down. Get shit done. Some point I get sidetracked. A thought. A video. A poison arrow word stuck right in my heart. Little triggers get me thinking about things. You ever get like that? Just start thinking about shit? About the depths of space you’ll never reach. All the […]

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Rhyming Copywriting

RHYMING COPYWRITING ​​​Rhyming copywriting.Can it be a thing? Is it something special? Is it completely insane? Some of you wonder why I rhyme. I don’t do it all the time. Just sometimes. Copywriting is an art. Rhymes can be art too. Takes a special kind of MADNESS to see it through. RHYMES Sometimes they work. Sometimes they […]

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The Double-Bind

THE DOUBLE-BIND A concept often used in psychotherapy to let patients feel in control while helping them give up control. In order for therapy to be helpful a patient must be open to receiving help. But many patients come with reservations and they actively resist therapeutic techniques. The double-bind helps overcome that problem by assuming control […]

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