Empty Soul, Lonely Road

Empty Soul, Lonely Road

How long will I travel this lonely road? It’s quiet and cold. Narrow and dark. I walk so slow down this old cold road. I’ve walked this road so many times before. Know it by memory. Shadows dance around me. Old friends who never part. So sad. So sad. But they never leave my side. …

Brand Smell

Brand Smell

​​If your brand had a smell, what would it be? Could you touch it? Taste it? Smell it with words? What would it smell like? The aroma of your brand…would it smell like roses or wine? Would it smell like cheese? How ‘bout red velvet cake with chocolate frosting? Curious, don’t you think? But really, …

Seven Deadly Sins

Seven Deadly Sins

Sometimes you hit the keys and words spill from your mouth like sewage from an overflowed toilet. Press the lever and instead of washing down the drain, the water rises and rises and… OH SH*T! GOD SAVE ME! I CAN’T STOP IT!!!!! But it’s not always so easy to get in the right state of …

It Gets Darker The Deeper You Go

It Gets Darker The Deeper You Go

IT GETS DARKER THE DEEPER YOU GO You never know how deep a pit goes until you reach the bottom. Sometimes even when you reach the bottom it turns out to be a lie. False ground.I’ve experienced some pretty dark places. Nothing compares to this. This sadness pierces right through my soul like a kabar …

Hoot & Swoop

Hoot & Swoop

Once upon a time there were two owls, Hoot and Swoop. Hoot and Swoop were normal owls. Two eyes. A beak. Feathers. Two wings. But they were afraid to take off and fly. They wanted to soar above the treetops and glide among the clouds. But they worried they didn’t know enough to fly safely. …

Rhyming Copywriting

Rhyming Copywriting

RHYMING COPYWRITING ​​​Rhyming copywriting.Can it be a thing? Is it something special? Is it completely insane? Some of you wonder why I rhyme. I don’t do it all the time. Just sometimes. Copywriting is an art. Rhymes can be art too. Takes a special kind of MADNESS to see it through. RHYMES Sometimes they work. Sometimes they …