Lex's Reading List

Here are some of my favorite books of all time. I'll add more when I get around to it. 

Copywriting

  1. Ca$hvertising - Drew Whitman
  2. Positioning - Al Reis
  3. The Ultimate Sales Letter - Dan Kennedy
  4. No B.S. Marketing to the Affluent - Dan Kennedy
  5. Breakthrough Advertising - Eugene Schwartz
  6. Scientific Advertising - Claude Hopkins
  7. Brand Seduction - Daryl Weber
  8. Fascinate - Sally Hogshead
  9. The Micro-Script Rules - Bill Schley
  10. The Cheater's Guide to Erotic Romance - Morgan Hawke

Influence & Persuasion

  1. How to Win Friends & Influence People - Dale Carnegie
  2. Pre-Suasion - Robert Cialdini
  3. Influence: The Psychology of Persuasion - Robert Cialdini
  4. The 48 Laws of Power - Robert Greene
  5. The Laws of Human Nature - Robert Greene
  6. Get Anyone to Do Anything - David Lieberman
  7. Never Split the Difference - Chris Voss
  8. The Art of War
  9. 33 Strategies of War - Robert Greene
  10. Leadership Strategy & Tactics - Jocko Willink
  11. The Prince
  12. The Book of Five Rings

Business & Mindset

  1. Win Your Case - Gerry Spence
  2. How to Use Limited Liability Companies - Garrett Sutton
  3. Shoe Dog - Phil Knight
  4. Good to Great - Jim Collins
  5. J. Peterman Rides Again - John Peterman
  6. Extreme Ownership - Jocko Willink
  7. Can't Hurt Me - David Goggins
  8. Bold - Peter Diamandis
  9. Mastery - Robert Greene
  10. The Way of Men - Jack Donovan
  11. A Guide to Rational Living - Albert Ellis, Ph.D.

Psychology

  1. How Emotions Are Made - Lisa Feldman Barrett
  2. Wired to Create - Carolyn Gregoire
  3. The Uses of Enchantment - Bruno Bettelheim
  4. The Psychological Construction of Emotion - Lisa Feldman Barrett
  5. Slight of Mouth - Robert Dilts
  6. Reframing - Richard Bandler & John Grinder
  7. The User's Manual for the brain Volume I & II - Bob Bodenhamer
  8. Therapeutic Metaphors - David Gordon
  9. Tales of Enchantment - Carol Lankton
  10. Combatting Cult Mind Control - Steven Hassan

Personality

  1. Personality Types - Don Richard Riso / Russ Hudson
  2. Wisdom of the Enneagram - Don Richard Riso / Russ Hudson
  3. Please Understand Me I & II - David Kiersey
  4. Enneagram - Helen Palmer
  5. Personality Selling - Alberto Valentino

Sales

  1. Spin Selling - Neil Rackham
  2. Personality Selling - Albert Valentino
  3. Coaching Questions - Tony Stoltzfus
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