(Originally posted on TheFastlaneForum)
Ever heard of NLP? It stands for Neuro-Linguistic Programming.
Neuro = Brain/Mind or Cognitive
Linguistic = Language/Communication
Programming = Automated processes
If you’ve read “The Game” by Neil Strauss, then you know all about the secret weapons of influence used by the world’s top pick-up artists.
If you read a bunch of Upwork copywriter profiles, you’ll notice some (including mine) list experience in NLP. But why?
There’s a false idea that NLP gives you the power to make others do what you want. It isn’t actually true. But it does answer why people list it.
Some clients believe in NLP Mind Control - that you can control customer minds with nothing but your words. They believe in manipulation for personal gain, though they’ll never say it aloud.
There’s just one problem…
People Aren’t Stupid.
NLP may be about communicating with the subconscious mind, but there’s one thing it can’t do. It can’t hide bullshit from plain sight. This goes for any influential weapon you use.
Because influence doesn’t work that way.
Water Flows Because It’s Willing
Influential tactics won’t work on customers or clients if you’re putting yourself first. They’ll see right through you. This is how the term “transparency” exists .
Companies have to be transparent. They can’t use shady, self-centered tactics anymore. It doesn’t work. Does that mean NLP doesn't work at all? No. NLP techniques work incredibly well, but only when you do it right.
The idea behind influence is not, and never was to make people do what they don’t want. Instead, it’s about moving along the path of least resistance (their path) and helping guide them to make decisions in their best interest.
When you put their interests & desires first, the doors of influence swing wide open.
So WTF, You Said NLP Was A Weapon Of Mind Control...
It is. But it isn't meant to control customer minds. It's meant to help you control yours.
NLP helps us achieve useful outcomes by giving us the power of choice. The techniques allow us to transform the way we think and see the world. The founding principle is to use what works, and lose what doesn't. In this way, we progress much faster.
But How Do I Use It To Make Money Fast?
The first step is to recognize your stuck state. If you're not getting hired, making money, or making progress, then there's a reason. Probably you're still focusing on yourself instead of others.
So, if you want to make money, you've gotta be honest with yourself. Ask yourself if your goal is to make money, or to help others. If it's money making, you need to change it. Money making is a self-centered goal.
If you write "I want to write copy so I can make a sh*t ton of money, hire me now." in your cover letters, you won't get any clients.
Instead, you need to operate from a more useful state of mind. It's a state of abundance. A state where you focus your whole heart on positively impacting the other person's life.
Here's a breakdown of the steps:
1. Honestly assess your current state of mind.
2. Learn some NLP techniques to help you adjust.
3. Apply a technique and see if it works.
4. If it doesn't work, try another one.
5. Keep trying until you allow yourself to focus on others.
6. Now apply to gigs, or speak to clients, or move forward in business.
7. With your newly adjusted focus... make money fast.
The NLP Bottom Line
NLP can influence. It can help you earn money fast. It can't force anyone to do what they don't want.
It can be used on others, but you won't control their minds. It can only help them control their own mind.
So, the real power of NLP lies in your ability to apply the techniques and create useful outcomes for yourself and your clients. Use it to help you change your focus. Use it to see people as people instead of dollar signs.
Use it to change lives.
As soon as your mindset shifts, you'll have all the power in the world to earn money fast.
Even if you don't fully get it, that's okay. If you just try it... just try helping someone, things will change. Even if it feels fake at first, just do it. The more you do it, the more you'll adapt the state of mind. Once you get it...earning is easy.
Just Do It.
Want to know my top 3 favorite NLP Copywriting techniques and how I use them to write copy that sells? Click here.