Upwork Tutorial Day Three – How to Write Your Profile Overview

Yesterday we covered your title and tags and before that we helped you get approved and set the stage for a positive mindset. Today we’re digging into your Upwork Overview so you can stand out and get noticed even if you’re brand new.

Despite what many people say, your overview is EXTREMELY important. YOU Focused Proposals (which we’ll cover in an upcoming lesson) are also important, but you should know that every client who looks at your proposal will also check out your bio.

Beyond that, your bio is one of the first things clients see in Upwork search results. So if it looks like every other freelancer’s bio, or if it looks worse, then you’ll get skipped for sure.

But before we get into how to write a bio, let’s look at how NOT to write a bio.

Avoid the following instant-death mistakes:

  • NEVER start with the word “I” or “me” or “my”
  • NEVER start by talking about your education or degree
  • NEVER start by talking about your years of experience
  • NEVER start by talking about what you want
  • NEVER start by describing your passions…

All of those trigger a hazy glaze over client’s eyes and they won’t even see you. So avoid those mistakes unless you want to look just like every other boring, lame, self-focused freelancer on the planet!

What is important in your overview?

  • To let clients know they’re in the right place
  • To let clients know you have the right skills
  • To show clients you care about them
  • To make it clear you operate as a professional
  • To establish credibility
  • To describe their pains and problems clearly
  • To set ground rules and expectations
  • To give them an action to take
  • To give them a peek at the kind of person you are
  • To answer their questions

All of these will help you stand out and get noticed, and the more of them you add, the better off your overview will be.

Okay, but what do you actually say?

Below we’ll work through a sample bio so you can see what goes where. Hopefully this will give you a sense of structure in case you struggle with this. First we’ll look at a full example, then I’ll break it down to explain each piece.

Dental Web Designer

Do you need help with dental web design? Are you a dentist short on time losing clients to competitors with modern, mobile-friendly sites? If so, you’re in the right place!

Hi there!

I’m Lex DeVille, a WordPress Web Designer who helps dental businesses overhaul your website for a modern, mobile-friendly look that helps you attract more customers. I’ve built websites for more than 10 dental clients and helped them to:

– Instantly rank higher on Google search results
– Earn new clients almost instantly
– Look as professional as the services you offer

When you work with me you’ll get clear communications, and fast turnaround. First I’ll design a mock-up framework, and once you approve it we’ll go forward into full production. In the end you’ll come away with a sales-optimized, mobile-friendly website!

If any of that is what you need, contact me!

Respectfully,
Lex DeVille

P.S. Your satisfaction is 100% guaranteed and I’m happy to make revisions so your website works for you!

F.A.Q.

Q – Can you create a contact form for my website?
A – Yes, contact forms are one of my specialties, and I can even design it so it looks really need and is fun for your customers so they want to get in touch.

Q – Can you add a way to sell merchandise?
A – Yes, for an additional small investment I can build an ecommerce system directly into your website so you can easily sell your products and wares.

Alright, now let’s break this thing down…

Do you need help with web design? Are you a dentist short on time losing clients to competitors with modern, mobile-friendly sites? If so, you’re in the right place!

This is about how much shows up in search results. See the screenshot below for reference:

Screenshot 2019-03-14 at 5.38.50 AM.png

What your first paragraph should do is:

  • Get the client’s attention
  • Talk about them before yourself
  • Show you do the exact thing they need
  • Target them directly
  • Touch upon their pain
  • Let them know they’re in the right place

When I ask if they need help with dental web design, I’m directly stating that I do the exact thing they searched for. Since I asked a question, the reader is engaged. Since I said “you” I have their attention.

The second sentence gets even more targeted. If they’re a dentist, then it’s quickly becoming extremely clear that I’m someone who can help them. If you wanted to capture others, you could also state, “Are you a dental professional?” That way your question would also apply to their office staff.

When I mention them being short on time and losing clients to competitors I’m reminding them why they can’t do this on their own, and how it’s hurting them. After that I describe the outcome they want and let them know that’s what this is.

Hi there!

I’m Lex DeVille, a WordPress Web Designer who helps dental businesses overhaul your website for a modern, mobile-friendly look that helps you attract more customers. I’ve built websites for more than 10 dental clients and helped them to:

– Instantly rank higher on Google search results
– Earn new clients almost instantly
– Look as professional as the services you offer

Once you’ve targeted your audience, spoke directly to them, addressed their problem, and agitated their pain, NOW it is okay to talk about yourself.

Start with a greeting.

It mentally prepares the client to shift from talking about their problems to describing how you can help. We’re creating a bridge for them to cross between the problem they have and the solution you will offer.

Connect yourself to their problem.

After your greeting you want to connect yourself as the solution to their problem. So introduce yourself, and describe yourself as a [whatever service they need]. Then describe how you help people exactly like them to get similar outcomes to what they want.

Add credibility to establish authority.

When I mention helping 10 dental clients I’m throwing out a number that says “I’m credible.” You could also name big dental clients you’ve worked with, or mention how much sales increased for other clients after getting your help. All of this builds you up as an authority and a professional.

Alternatively, you could also mention your degree or experience IF you can show how they back up your ability to solve the client’s problem.

Examples of credibility:

  • Increased sales by $1,500 in one day
  • Helped 3 dental clients to rank 1st on Google
  • Worked with Dental Depot, a Fortune 500 Company
  • Bachelor’s Degree in Modern Web Design Concepts
  • Built 20 dental websites in the last year
  • Built a website for the dentist who cleans Kim Kardashian’s teeth

Use bullet points to describe positive outcomes.

The final part of this section is bullets. These bullets are a chance to describe the outcomes the client wants. You may not know which one is most important to them. By describing several outcomes (3 to 5) you have a chance to say exactly what they need/want to hear before they act.

It’s kind of like offering a child a new toy, an ice cream cone, and a video game if they clean their room. You may not know what’s most important to them, but one of those 3 will probably get their attention, and getting all 3 is definitely worth the effort to pick up their bedroom!

When you work with me you’ll get clear communications, and fast turnaround. First I’ll design a mock-up framework, and once you approve it we’ll go forward into full production. In the end you’ll come away with a sales-optimized, mobile-friendly website!

Set expectations and overcome simple objections.

In this part I start with an NLP presupposition which assumes the sale, “when you work with me.” More importantly, I set expectations that show I’m a professional and make it clear what will happen once we go forward together.

Clients have a lot of fears about working with freelancers. They’ve often had bad experiences. So address some of those things. Fast communication. Fast turnaround. A clear picture of next steps and what the client will come away with at the end.

If any of that is what you need, contact me!

Respectfully,
Lex DeVille

P.S. Your satisfaction is 100% guaranteed and I’m happy to make revisions so your website works for you!

Give the client a next action to take and sign off.

Always close out your bio with a call to action. It should be a CTA to contact you in some way shape or form. Nothing else. The next step is to contact you, period.

  • Contact me
  • Message me
  • Reply and let’s chat
  • Reach out to me
  • Hit me back
  • Talk with me
  • Speak with me
  • Schedule a quick chat
  • Let’s have a quick call
  • Shoot me a message

After that you’ll want to sign off with your signature. There is no WRONG way to do this. Only more or less creative ways.

More professional:

  • Sincerely,
  • Kind Regards,
  • Warmly,
  • Respectfully,
  • Warm Regards

More Creative

  • Friendly,
  • Lethal Weapon,
  • Creatively,
  • With Sugar,
  • Stars & Hearts,
  • Hired Gun,
  • From My Couch with Love,

Use something that makes sense for the kind of person you are speaking to. Don’t use a creative signature for the sake of being funny or creative unless that’s what your audience expects to see.

Add a P.S. statement.

The P.S. section is optional, but I like to use it as a last-ditch effort to grab client attention and say one more thing that might be the weight that tips the scale.

Here are some things you could write there:

  • Satisfaction guarantee
  • Keep my info in case you need me later
  • Did I mention I offer fixed-rates?
  • Happy to make revisions until it’s right for you

F.A.Q.

Q – Can you create a contact form for my website?
A – Yes, contact forms are one of my specialties, and I can even design it so it looks really need and is fun for your customers so they want to get in touch.

Q – Can you add a way to sell merchandise?
A – Yes, for an additional small investment I can build an ecommerce system directly into your website so you can easily sell your products and wares.

Easily extend the length of your bio WHILE adding value with a F.A.Q. section.

This last piece is optional but I really like to have it because:

  1. It’s an easy way to make sure your overview is long enough for SEO
  2. It gives you a chance to address OTHER services you can offer
  3. It answers common questions clients might have about working with you
  4. It gives you one more chance to catch their attention
  5. It gives you one more chance to overcome objections

Think about what questions your clients will likely have. What limiting beliefs do they have that would stop them from contacting you? Try to answer those in your FAQ.

Alright…

That pretty much wraps it up for your bio.

There’s a free template you can download here if you want something to fill in the blank, or to see another example bio I wrote.

HOMEWORK
Your homework today is to research your audience and then craft your bio using a YOU Focus. Remember to target their problems early on. Bridge them over to your solution. Offer them the outcomes they want, and finally…call them to action. Get on it. Do this now!

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